Skip to Content

About Us

Standing Seam Roof

Our Story


After spending most of a decade installing standing seam roofs, our founder, Daniel Martin, was sold on that as the future of roofing. A couple challenges continued to arise and Daniel begin to see the benefits of a local shop that could bypass the big stores and give the costumer the customization that metal roofs so often need.

Standing Seam

Our Mission


Our mission is to create a transformative experiences in the metal roof industry. We are committed to giving you the small business partnership that is so often lost. We are driven by a relentless pursuit of innovation and a commitment to you the customers.

Standing Seam

Our Values


Our values shape our culture, influence our decisions, and guide us in providing exceptional service. They reflect our dedication to integrity, collaboration, and client satisfaction. As a Christian company, we value healthy, honest relationships with the contractors around us. We believe that making your jobs easier, with the customization and workability we are committed to, will be a win, win for all of us.

Meet The founder


Dedicated to your success

Daniel Martin

Founder/Owner

I hope you’re doing well. I wanted to share a little more about my background and the journey that led to the launch of DMS (Durable Metal Supply).

I have spent the better part of a decade on top of houses and commercial buildings, installing standing seam metal roofs. After nearly ten years of hands-on experience in the trade, I’ve seen firsthand what makes a roof last and what challenges contractors face in the field.

I began to see a need for a local option for contractors to get these roof systems into their hands. With that being said, I’ve now transitioned from installation to the supply side, where I am focusing on selling high-quality metal roofing packages directly to customers. My goal is to use my years of field experience to provide others with the right materials and expertise needed for a successful project.

Whether you are a contractor or a homeowner, I look forward to helping you find the best solutions for your roofing needs.

Best regards,

Daniel Martin 

Partners and references

We use many well trusted venders.

See our projects 


Selling custom roofing systems around central Wisconsin.

We appreciate your trust in business